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DECORIZE EXPANDS INFRASTRUCTURE TO SUPPORT GROWTH
SPRINGFIELD, Mo. (PRNewswire) - Decorize, Inc. , an emerging-growth provider of direct sourcing solutions for the global home decor market, announced today that James Hoenshell has been promoted to Director of Operations. Mr. Hoenshell, who joined the organization in 2001, has been the Operations Manager for the company's GuildMaster Brand. He has a 20-year career in operations management working at leading retailers such as Levi Strauss and Co., where his leadership roles included both engineering and manufacturing operating units, and Legget and Platt. Mr. Hoenshell has significant experience in both materials and operations management and has implemented significant improvements in his tenure at GuildMaster. He began his career as an Industrial Engineer and then moved into production management. Decorize also announced that Eric Wu has been hired as General Manager for China. Mr. Wu will be responsible for building an organization in China that will ensure that product quality and supplier compliance meets Decorize's standards. He joins Decorize with 20 years experience in the import and export business from the Far East. Mr. Wu will live in China and have a staff of 12 employees. "This is a critical step in building the infrastructure of Decorize," explained Jon Baker, CEO of Decorize. "Eric's expertise in the import business will help the company grow significantly. He has a thorough working knowledge of the Asia Pacific region focusing on China, Taiwan and Hong Kong. He has the much needed experience of working with Far East manufacturers and government authorities." About Decorize, Inc. Decorize, Inc. is the proprietor of a breakthrough sourcing, logistics and technology model that reduces the non-value added costs that have traditionally been channeled into the home furnishings category. The company strips away layers of handling and storage steps to deliver products directly from the Far East to the doors of retailers, at unprecedented cost savings. Decorize has served more than 2,000 small and large retail accounts, including national brand names Dillard's, Rooms To Go and Sears -- The Great Indoors. The company's business model affords aggressive savings for large retailers and also for small retailers. Decorize deploys a "one-price" approach at Decorize.com. For the first time in the industry, small retailers can ship directly from the Far East with a minimum order of $1,000 while enjoying cost savings of up to 30% over wholesale prices. Decorize offers over 10,000 SKUs through its brands: Faith Walk, GuildMaster and decorize.com. Additional information on the company and its products can be found at http://www.decorize.com/. Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including without limitation, continued acceptance of the company's products, increased levels of competition for the company, new products and technological changes, the company's dependence on third-party suppliers, and other risks detailed from time to time in the company's periodic reports filed with the Securities and Exchange Commission. |
