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Decorize's E-Procurement Division Doubles Sales at World's Largest Home Furnishings Market
SPRINGFIELD, MO: November 12, 2001: Decorize, Inc. (OTC BB: DCRZ), a rapidly-emerging provider
of direct sourcing solutions for the global home décor market, announced today that its
e-procurement division, Decorize.com, doubled revenues during its attendance at the world's
largest home furnishings market, High Point Market, North Carolina.
Decorize.com reported sales grew to $800,000, an increase of 100% as compared to its first attendance at High Point earlier this year. J. Martin, VP of sales for Decorize.com, stated, "Participating in only our second High Point market, the Decorize.com sales team enjoyed tremendous positive feedback from retailers and gathered repeat business. Despite retail attendance being down nearly half due to the perceived sagging economy, Decorize.com was able to grow sales and achieve a new milestone." CEO of Decorize, Inc., Jon Baker, said, "What was at first a radical new concept in the industry, our direct shipment model is introducing next-generation technology and just-in-time inventory concepts to the small-scale retailer who sources premium home accents from the Far East. Since launching the model in January of 2001, Decorize.com continues to experience rapid sales growth and will assist Decorize in achieving near-term profitability." The High Point Market, located in North Carolina, draws more than 75,000 industry professionals, buyers, exhibitors and sales representatives from all 50 states and 110 countries around the world. The forum brings together buyers and sellers of home furnishings into one market, where manufacturers choose to introduce new products, styles, finishes and marketing concepts. Each April and October, High Point earns the right to be called #1 in the industry. With over 9.5 million square feet of exhibition space, the sheer size and scope of the High Point Market easily surpasses any other home furnishings event held anywhere in the world. Decorize, Inc. is the proprietor of a breakthrough sourcing, logistics and technology model that reduces the non-value added costs that have traditionally been channeled into the home furnishings category. The Company strips away layers of handling and storage steps to deliver product directly from the Far East to the doors of retailers, at unprecedented cost savings. The Company's business model affords aggressive savings of up to 70% for large retailers and 30% for small retailers. Decorize deploys a "one-price" approach at Decorize.com. For the first time in the industry, small retailers can ship directly from the Far East with a minimum order of $250, including freight, while enjoying cost savings of 30% over wholesale prices. Decorize offers over 10,000 SKUs through its brands: Faith Walk, GuildMaster and decorize.com. For more information on the Company and its products, visit www.decorize.com. Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including without limitation, continued acceptance of the Company's products, increased levels of competition for the Company, new products and technological changes, the Company's dependence on third-party suppliers, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission. |
