Decorize.com Announces the Acquisition of GuildMaster

VISION STATEMENT
We will create the world's best "source to business" home furnishings and accents company serving both small and large retail partners. Using technology, leading edge logistics and an innovative business model, we will shatter old standards for delivery time, value, product uniqueness and selection as we strive to satisfy every customer.

Decorize.com, the first home furnishings company in America to enable both large and small retailers to source direct from the Far East, has announced the acquisition of GuildMaster, Inc., a leading home accents manufacturer. The acquisition is part of the Decorize strategy of identifying and buying two home accent companies that benefit from the Decorize.com business model. According to Jon Baker, Decorize.com CEO, this is the first of two acquisitions the company will be making. "We believe that our business model can be utilized with the acquired companies to add value so their retail customer base benefits from better pricing and product synergy," Baker said.

He went on to say, "Our goal is to acquire two companies that are strategic fit with our long term vision and then build infrastructure . . . this is not a roll up. Our focus is on creating one quality, customer focused organization with multiple brands benefiting from our business concept. If we continue to execute, growth will take care of itself. We don't want to be bigger just to be big, our focus is to be a company that works well for our customers."

Jim Parsons, founder of GuildMaster added that, "It makes sense to bring the two companies together. We believe we can each benefit from shared resources, plus the approach that Decorize.com is taking is unique in this industry. Using some of their tools, we can offer better pricing for our customers." Parsons is on the board of Decorize.com and was involved in the early stages of the company's development.

GuildMaster has been in business 18 years and offers a full line of premium home accents and furniture. Decorize.com was formed mid-year 2000. Through a series of logistics models and using technology, the company allows small retailers to source on-line or through company sales representatives with freight inclusive prices at an average savings of 30% below wholesale. It is the first time ever that a small retailer can source from the Far East on an opening order of $1,000 and Decorize.com assume the freight risk and guarantees the quality.

For larger retailers, the company offers a 7-day delivery model directly from the Far East for their web based customer, access to thousands of sku's, pricing that can be up to 70% below normal wholesale, and free back up inventory to reduce retailer risk on larger orders.

More information on Decorize, its business model, and products can be found on their website: www.decorize.com.

The corporate offices of Decorize, Inc. are located at 211 South Union Street, Suite F, Springfield, Missouri 65802. Questions may be addressed to Jon Baker, Chief Executive Officer at (417) 879-3326.

Statements that are not historical fact, including statements about confidence and strategies and business expectations relating thereto are forward looking statements that involve risks and uncertainties that could significantly impact Decorize. These include the factors that are discussed from time to time in Decorize's filing with the Securities and Exchange Commission.


© Copyright 2000 Decorize, Inc.TM 877-NOW-DECO (669-3326)
This page is best viewed at a resolution of 800x600 or higher.