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Decorize.com Announces Source to Small Retailer Launch
VISION STATEMENT
We will create the world's best "source to business" home furnishings and accents company serving both small and large retail partners. Using technology, leading edge logistics and an innovative business model, we will shatter old standards for delivery time, value, product uniqueness and selection as we strive to satisfy every customer. Decorize.com, the first source-to-user business in the premium home accents category announces the launch of their source to small business (S2b) model. The launch features a new Decorize.com web site, which gives small retailers access to sourcing products on-line from the Far East. Beginning January 29, 2001, retailers can buy home accents at savings of up to 30% off normal wholesale, with a 100% quality satisfaction guarantee from Decorize.com. In the same way that Dell Computers radically changed the computer industry, the Decorize.com business model strips away non-valued added costs and steps in order to offer exceptional value, timesaving delivery, and an extensive selection to retailers. A series of logistics models show that when ordering direct from the Far East deliveries can be made in anywhere from 7-days to the more conventional 90-days. Decorize.com is implementing a "one price" approach. Product is priced to include freight costs--a unique method in the home accents industry. Chief Operations Officer Dave Orwick said, "We have spent a year building our patent pending logistics delivery system, negotiating aggressive freight terms and including freight in the price of the merchandise which eliminates any unpleasant surprises and offers exceptional value." According to J. Martin, Sr. Vice President of Sales and Merchandising, the company will continue to search the Far East for premium home accessories that offer a great value to customers. The web site will also feature one-of-a-kind products ranging from antiques to exclusive items available only to decorize.com customers. Martin anticipates 1,500 products will be available on the site within the first six months with constant additions of new merchandise. Retailers will be able to buy product and re-order online, at markets and through Decorize.com sales representatives. In 2001, Decorize.com will be showing at High Point, Dallas, Chicago and Atlanta. Decorize.com will support the source to small business launch with marketing including spread and single page ads in Home Décor Buyer, Home Accents, and Accessory Merchandiser and by direct mail. Decorize.com was formed in March of 2000 and initially focused sales effort on the larger retailer segment and currently does business with retailers such as Cargo Furniture, Walter E. Smithe, and Dillard's. More information on Decorize, its business model, and products can be found on their website: www.decorize.com. The corporate offices of Decorize, Inc. are located at 211 South Union Street, Suite F, Springfield, Missouri 65802. Questions may be addressed to Jon Baker, Chief Executive Officer at (417) 879-3326. Statements that are not historical fact, including statements about confidence and strategies and business expectations relating thereto are forward looking statements that involve risks and uncertainties that could significantly impact Decorize. These include the factors that are discussed from time to time in Decorize's filing with the Securities and Exchange Commission. |
